BrandGuidelines

FONT

H = OSWALD CAPS (VA 5)

B = Cardo Regular (VA 5)

B Hyperlink = Cardo Underline Italic (VA 5)

Alternately, Montserrat

COLOR SCHEME

Colors: (colorblind safe CS)

blue 11608C
light blue 5098BF
main green 025949
purple 481B66
red 8C1118

Other colors

loud red 09042B
green 025951
green 02735E
Khaki A3A68F
Orange D96704

Mood Visual Style

Natural Shapes, floral, coral, et all - but not super recognizable as person, place, or thing, gradient color and movement paired with glyphs and patterns

BRAND VOICE

Three headed Hyrdra: one part performance artist/hacker, one part critical culture scholar, and one part business strategist